Tips from Online Fitness Profits Marketing Agency

How to Retain Your Boot Camp Customers for the Long Term

If you are running a boot camp, the road to success would be to have a constant stable of customers – preferably for the long haul. If you have clients who come and go it will definitely have an impact on the monetary end of your business. So you need to focus on a fitness marketing designed by Online Fitness Profits.  First ensure your present customers continue their patronage, and then look at ensnaring new prospects. Below are a few tips on keeping a firm hold on your present customers:

When taking on new clients

At times due to an overload of anxiety when interviewing a prospective customer you could err in your approach. If the client is in two minds as to whether or not to join the boot camp, instead of advocating the long haul offer, you might push a short term programme – just to ensnare a new client.

While this strategy does work at times, taking on new clients on a short term basis will keep your business on the up and down scale. Clients will come and go on a frequent basis. So at the interview stage you have the opportunity to convince a client of the strong advantages available in long term memberships.

Once the client is convinced you are home free. You have earned a steady income for several months and chances are the client, after enjoying and appreciating the fitness benefits of your boot camp, will extend the membership for a further period.

Online Fitness Marketing

Referral rewards

Word of mouth advertising is another great way to add to your client list. If you have people who help by referring potential clients, make sure you compensate such people in one way or another. If such referrals are made by current members of your boot camp, you could offer them an additional free session or maybe a small discount on their membership fee.

Using the Facebook route

If you were using Facebook to help in your search for new clients, you would have to pay for the advertisement as also schedule meetings to close the deal. Here is a better idea.

You can set up your own private Facebook programme to include your existing client base. Through such a programme you have the opportunity to stay in regular touch with the clients on related fitness topics and other fun suggestions.

The idea is to capture the clients’ attention and make your Facebook page something they can look forward to checking out. It could also be a medium where the clients can interact with each other and share their fitness hopes and aspirations.

Using rewards as encouragement bait

Everyone loves to receive a reward – more so if it is unexpected.  So introduce a reward programme as part of your fitness marketing efforts.  As you will learn with Online Fitness Profits Marketing Agency; rewards could be given to a client achieving the best workout; showing the best attitude; or helping and inspiring fellow members. Such awards need not be something expensive.

You could just issue a certificate with the client’s name and reason for the award – and pin the same on the Notice Board. Recognition in this manner will definitely act as a spur not only to the client involved, but also for other clients to vie for the same.

Tips on Writing Emails for your Marketing Campaign

Use a healthy balance of text and images in your emails and newsletters. And stay away from remote images. These are images that reply to the sender when an email has been opened and most email apps can find these and warn the user that they are present and it makes you look underhanded because you are not asking the user for permission to send this data.

In addition, these email apps by default do not automatically load images unless they have been pre-approved or loaded on a case-by-case basis and if the user chooses not to load your images, you will not know they opened the mail but chose not to load the images so the data retrieved is somewhat inaccurate as to stats etc.

Instead you could embed a link that lets you know they read the message, but does not redirect the user to anywhere, if it does then they will likely get ticked off too.

If you embed your text and graphics into a single image, you risk your message going straight to the junk folder. In addition, since most email clients suppress images by default and if your email is one big image it will like open as a blank email with no call to action. Even worse, the first thing your recipients might see is your unsubscribe message. Ouch.

If you intend on sending a text-only message, design it as a text only message from the start. If you design your message as text in an HTML document, this could also cause issues since filters will see the email unevenly weighted between html content and text content causing potential filtering.

Even if you are not building your email for business to business, these are all good ideas for consumer driven emails as well.