How to Retain Your Boot Camp Customers for the Long Term
If you are running a boot camp, the road to success would be to have a constant stable of customers – preferably for the long haul. If you have clients who come and go it will definitely have an impact on the monetary end of your business. So you need to focus on a fitness marketing designed by Online Fitness Profits. First ensure your present customers continue their patronage, and then look at ensnaring new prospects. Below are a few tips on keeping a firm hold on your present customers:
When taking on new clients
At times due to an overload of anxiety when interviewing a prospective customer you could err in your approach. If the client is in two minds as to whether or not to join the boot camp, instead of advocating the long haul offer, you might push a short term programme – just to ensnare a new client.
While this strategy does work at times, taking on new clients on a short term basis will keep your business on the up and down scale. Clients will come and go on a frequent basis. So at the interview stage you have the opportunity to convince a client of the strong advantages available in long term memberships.
Once the client is convinced you are home free. You have earned a steady income for several months and chances are the client, after enjoying and appreciating the fitness benefits of your boot camp, will extend the membership for a further period.
Word of mouth advertising is another great way to add to your client list. If you have people who help by referring potential clients, make sure you compensate such people in one way or another. If such referrals are made by current members of your boot camp, you could offer them an additional free session or maybe a small discount on their membership fee.
Using the Facebook route
If you were using Facebook to help in your search for new clients, you would have to pay for the advertisement as also schedule meetings to close the deal. Here is a better idea.
You can set up your own private Facebook programme to include your existing client base. Through such a programme you have the opportunity to stay in regular touch with the clients on related fitness topics and other fun suggestions.
The idea is to capture the clients’ attention and make your Facebook page something they can look forward to checking out. It could also be a medium where the clients can interact with each other and share their fitness hopes and aspirations.
Using rewards as encouragement bait
Everyone loves to receive a reward – more so if it is unexpected. So introduce a reward programme as part of your fitness marketing efforts. As you will learn with Online Fitness Profits Marketing Agency; rewards could be given to a client achieving the best workout; showing the best attitude; or helping and inspiring fellow members. Such awards need not be something expensive.
You could just issue a certificate with the client’s name and reason for the award – and pin the same on the Notice Board. Recognition in this manner will definitely act as a spur not only to the client involved, but also for other clients to vie for the same.