The Branding is an iconic summer music festival at Lake Hawea near Wanaka that celebrates popular country culture mustering like-minded people together to party to modern & country rock/pop from New Zealand & Australias rising music artists.

Rural TV is the edgy, grass-roots digital brand that brings this festival to life every New Years Eve hosted by Rural TV presenters, Jo Holley & Tony Glynn, we keep the party cranking through to countdown with prize giveaways, fan-zone competitions & lots of suprises.

In 2014, we are taking it to another level by extending the event time with more artists performing, more food & beverage options, improved payment system, FanZone, two day camping option & an official after-party!

We are limited to a certain crowd size, so tickets are very likely to sell out much earlier this year dont be disappointed because THE BRANDING is the place to be this New Years Eve we proved it last year!